Choosing a platform and channel for an Indian online store, GST basics by channel, and fixing the checkout so more carts become orders.
Guide hub · 5 articles · Nabiulla Ahmed
Quick answer: For an Indian brand, the usual path is to test demand on marketplaces and own repeat customers on your own store. Pick Shopify or WooCommerce based on fees, COD, payments and how much control you need, check GST requirements per channel, and fix checkout friction before spending more on ads.
